4 Things You Need to Know About SAAS Businesses

June 22, 2016 kidkash 0

Start-ups are a hot new property and the race for funding has grown tremendously. As a result, the amount of cash going around is limited. Fortunately, SAAS businesses are here to save the day. When setting up any kind of new venture or SAAS business, there are 4 things you need to know about this kind of company.

What Is The Concept Of A SAAS Businesses?

After the dotcom revolution of the 90’s, SAAS businesses became popular and took a hold on the market. SAAS stands for Software as a Service. Companies develop varied kinds of software that can be used in different ways.

While certain businesses purchase their software outright, others use it as an ongoing service. This means it requires it to be hosted by the developing company and access it through the use of the internet, rather than the company installing and hosting it themselves.

For most part, the software remains under the scrutiny of the developers and access is distributed with the help of a code. Most businesses will then use this code to pay for the time the software is utilized. An SAAS business has tremendous potential for users that are unable to purchase software outright or want the flexibility of monthly payments, but still need to use it.

4 Things You Need to Know About SAAS Businesses And Using Them

There are four main advantages when using an SAAS business model.

#1 – Lowered Cost Of Infrastructure

Often, using software for office functions requires a lot of technological infrastructure. Entire servers have to be set up, and people have to be hired to maintain it. When processes are added to the task, the technological load increases (and therefore cost). Utilizing software that is under an SAAS business model reduces these costs and frees up the capital, because the cloud based software circumvents the need for the purchasing company to host the software.

#2 – Reduction Of Security Problems

When data is stored on a local server, the chance of a security failure is potentially higher than when the data is stored remotely, where the dedicated software company can take steps to protect private data in the cloud. The data can be updated constantly and saved by external applications and human error is reduced.

#3 – Ease Of Scalability

A number of businesses suffer from delays when they have to scale up. A major reason for that is that they need time to get new personnel to handle the workload and put the technological infrastructure in place to handle those processes. Using SAAS ensures that a number of these procedures are eliminated and the process of scaling can move faster.

#4 – Flexibility

Ultimately, the idea is to make operations far more flexible and efficient for the purchasing company. Rather than a large upfront fee, SAAS is usually paid for on a smaller ongoing monthly fee, with shorter contract durations, meaning improved flexibility for businesses who wish to utilize SAAS.

A great example of this is Statement-Matching.com, a SAAS product that helps accounting departments automatically reconcile vendor statements as opposed to doing it manually. To develop and host custom software to do this would run into the thousands of dollars in costs, whereas a cloud based solution allows the company to keep monthly costs down and only pay for the transactions they reconcile.

 

Why Retargeting Is The Future

June 15, 2016 kidkash 0

In the simplest of terms, website ad retargeting is a strategy used by website owners to track visitors to their websites so that they can follow them and display customised ads to them as they visit other sites across the web.

 

This is achieved by placing a line of code usually in the header or footer of a website, then when people visit your site, this code will place a cookie in their browsers. In essence, this code creates a growing list of the people who arrive at your website, people who have shown interest in your products or services. It would be a shame if they leave your site without making a purchase or requesting more information. This is where retargeting comes into play – to make sure that these interested visitors return to your website (think of like an email list). What retargeting does is follow these visitors and show them your ads as they browse other sites.

 

Reasons Why You Should Definitely Get Involved With Ad Retargeting

 

1. Website Ad retargeting keeps your business in front of your target audience long after they leave your website. As they browse other sites, ads promoting your business or products will be displayed to them. What this accomplishes is build and grow your brand. Your audience will grow accustomed to your business. This also means repeat traffic to your website. A person who hasn’t bought a product from you the first time he or she visited your website will probably purchase something during the second or third visit. All these are possible because of retargeting. It makes sure that your most targeted customers return to your website.

 

2. Ad retargeting is customizable. When set up correctly, tracking codes on your site allow you track the behaviour of visitors using metrics like how long they’ve stayed on a page and which page they’ve visited. This is immensely valuable to marketers because it helps us gauge how far along the buying process these visitors are, and show the appriate ads to them. For example, someone who’s only just visted your home page might need to see some more blog posts or videos before they’re ready to buy, whereas someone who’s already spent alot of time on your site could be prompted to visit the sales page directly. Like email, retargeting allows you to customize your message based on your visitors behaviour.

 

3.Ad Retargeting builds brand awareness. It’s a very effective branding strategy because it maintains the presence of your business in most of the sites that your target audience visits. Branding is about inculcating in people’s minds that your business and its products are superior to the others. It’s done by exposing your brand to people repeatedly. It’s the technique that big companies use to make sure that people prefer their products over their competitors. With retargeting, you are doing the same thing, albeit in a more subtle way.

 

4. Retargeting improves your site’s conversion rates. This is because of the simple point that retargeting brings back more people to your website. The beauty of this is that the people being brought back are people who have previously shown interest in your products or services. That said, they are more likely to purchase something. This explains the higher than average conversion rate. It arises from the right branding and repeated exposure that retargeting generates.

 

5. Website retargeting is not too hard to implement. Even if you are not savvy enough to run a retargeting campaign yourself, there are a lot of marketing companies out there that can help you out at very affordable prices. If you hire a good company, you will surely get a good return on investment.
Website retargeting is a very efficient and affordable marketing strategy that can substantially increase your customers, grow your brand and increase your conversion rates. You have a lot to gain with a minimal investment.

 

WordPress Alternatives – 5 Website Builder Choices You Should Consider

June 5, 2016 kidkash 0

When it comes to blog development, WordPress is ubiquitous. The reasons are clear – WordPress is an open source CMS that offers a lot of features. It is easy to install and update. WordPress blogs are highly SEO friendly and easily get indexed by Google and other search engines.

 

Moreover, WordPress provides highly flexible and customized themes that can give a unique look to your blog (this one’s running MH magazine theme, if you were wondering). However, there are other website building options as well that come with even better features and customization – even if they’re not as well known.

 

Let me break it down for you and provide more information on various popular WordPress alternatives available.

 

Squarespace
One great feature of this blogging platform is that it offers mobile responsive templates (many wordpress themes aren’t mobile friendly). Google in its recent ranking algorithm has started giving more value to mobile friendly websites. Thus, if you want to have an edge with the SEO part, Squarespace is the ideal option for you.

 

Squarespace also offers 24/7 customer support through mail and phone. If we compare Squarespace with WordPress, there is a major difference. WordPress is an open source platform which means that any user can submit plugins or tools for general use. Now moderating these tools is not possible as the user-base is ginormous. This means that you might install and use a plugin that is poorly designed. This can result in lot of problems in future like malware, loss of site, user conflicts or slow load time. All these factors affect the search engine rankings of your website as well. On the other hand, with Squaresapce all the templates and tools are designed by the in house team. This means that it is much more reliable.
Wix

 

If you are looking for a drag and drop website builder, Wix is your best bet. This platform is already being used by millions of bloggers. Best thing about this WordPress alternative is that it requires no technical knowledownloaddge at all. All you have to do is to drag and drop the content on the website. This requires no coding at all and thus saves time as well. Another good thing about Wix is that it offers a wide range of templates and designs. This ensures that one can create a unique website representing his business or service.

 

Moreover, they keep on adding new features to help the users. This is very important as it helps you to remain updated with the recent developments in the field of web designing. Again, they also offer customer support which is missing in case of WordPress.
Blogger

 

Blogger is a free platform provided by Google and has been there for years. It is very easy to use and the monetizing blogger blogs with advertisements is also very simple. You can also associate custom domain with a Blogger blog. One limitation of using this platform is that you do not have complete control on the blog. Google may delete the blog is it finds anything inappropriate on the blog. One of the key advantages of Blogger is that they are much more secure than the WordPress blog. You even need not worry about creating backup of the website in case of Blogger platform.

That’s my 2 cents on the WordPress alternatives out there. Definitely worth digging into, especially if you’re someone who isn’t bothered about the fancy features and advanced options that wordpress offers and just want extra security!

3 Reasons to Use Google Analytics

May 29, 2016 kidkash 0

Google Analytics is a powerful, free analytics tool for anyone with a website, and it helps you by analyzing your traffic, customers and marketing initiatives. While many people may be aware of this analytical tool, there are some who still question its importance and even more who are too confused to know where to begin. The data collection offered by Google Analytics gives you a valuable insight into many great aspects that could positively impact your marketing strategy, user behavior as well as general efficiency of your website – so don’t be put off!

 

How can Google Analytics Help Your Website

 

1. It can Tell You About Your Unique Visitors
If you have ever wondered how many people visit your website every day, Google Analytics can help you with that. Through this useful, interactive tool you can gauge the exact amount of unique visitors that arrive onto your site daily. The parameters are flexible and allow you to see trends wither over a period of time or daily.

 

2. It reveals bounce rate, and the average time a user spends on your website
The tool gives you an insight into how much time a unique visitor is spending on your website on an average. It also tells you where people are most likely to visit, whether it is just the homepage of your website or also the internal pages as well. These perceptive analyticals could result in lead generation or sales.

 

3. It gives you an insight about the sources of traffic
Analytics allows you to measure your ROI figures based on your SEO strategies and can be vital to the growth of your business. You can therefore see where your traffic is arriving from and in some cases, also visit the referring link in question to view see where your website link is placed.
4. It identifies traffic-pulling keywords
In your SEO strategies there may be some keywords that are driving more traffic than others. Even though your website ranks well, there may be some keywords that aren’t really working for you. This tool helps you identify the non-performing keywords as well as those that are responsible for driving traffic to your website.
5. It helps you track what sections are more popular than others

 

Here are the 3 reasons to use Google Analytics

 

  • Site optimization: With this data, you will be able to make smarter adjustments to your website. For example, if you see that most people are dropping off on a certain page of your site, you can update that page with new content in an attempt improve the visitor experience and keep potential customers around longer.
  • Customer demographics: Google Analytics can collect information about visitors to your site such as age, gender, interests, location, mobile device usage and much more. With this data, you can then create effective event marketing campaigns targeted to the right people.
  • Marketing data: Google Analytics can capture data from any online marketing initiative. If you advertise on Facebook or launch a paid search campaign, GA will collect the data to help you optimize and determine what is working best. If you have a smaller marketing budget, Google Analytics can track smaller initiatives like social media posts and email link information.

All this information can be used to improve your website and increase your conversions. Analyze and scrutinize specifics and convert more visitors into buyers. The above are just a small portion of what can be done with Google Analytics. This is a valuable tool which can help you in all aspects of your website and your online business. Take the time to try it and learn how to use it to your advantage. All of these you can find out when you use Google Analytics today.